Introducing AXIN Software

To enhance customer experience and clarify our expanding portfolio of software offerings, we are excited to announce the introduction of AXIN Software, the new unifying name and simplified structure of software at Marel.

The growing role of software in food processing business success

As software becomes increasingly vital to the food processing industry, we recognize the importance of providing our customers with advanced tools that optimize operations. Our expanding range of software solutions is designed to help improve margins, meet market demands and conquer industry challenges to maximize value creation.

Introducing AXIN Software

Software at Marel is adopting the new name, AXIN Software and a simplified, easy-to-understand structure to ensure you can easily discover the right software options to meet your business's specific needs.

The new name, AXIN, embodies the core mission of all our software offerings, providing actionable insights into production processes that improve our customers' operations and margins. Practically speaking, our software ensures you have the right data to directly impact your daily operations and decision-making.

Simplified structure

Under the umbrella name of AXIN Software, our software portfolio will be divided into three main categories:

• Machine Solutions: provide insights into machine performance, ensuring maximum operational efficiency and uptime
• Processing Solutions: manage production processes with simplified operations, enhancing decision-making, yield and efficiency, and ensuring full-line traceability
• Business Solutions: leverage data to optimize production processes, maximize product value and enable multi-site management

The new structure aims to provide customers with a clearer understanding of our expansive software portfolio and how each product amplifies different areas of your business and production processes.

Some things change, some things stay the same

Starting in August 2024, you’ll see AXIN appear across Marel.com and in our communications. You’ll also start seeing less of the INNOVA name as it is gradually phased out as all new products and updates will be released under AXIN Software.

Although the name is changing, you can rest assured that the software and quality you expect from Marel remain the same. The change is in how our unique software is presented and packaged—as a cohesive whole under one unifying name. 

The team behind our software remains the same, dedicated to supporting your success with the advantages of data-driven product processing.